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Podcasting tips, guides, and product updates from Castos.
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Your host says the episode got 1,400 downloads. Apple says 900 people pressed play. Spotify shows something else again. Here are the 12 podcast analytics tools worth using in 2026, what each one actually counts, and why the numbers never match. ... Read more
Lire l'article →A practical checklist for launching a podcast, split into six phases from planning to your first 30 days, with the steps you can safely skip.
Lire l'article →We compared the main video podcast platforms on what actually matters: where they send your video, what they charge for storage, and which ones handle Spotify and YouTube properly.
Lire l'article →Most video podcast tools look identical until a guest's connection drops. We compared them on local recording, separate tracks, and what actually survives a bad WiFi night.
Lire l'article →The IAB podcast measurement guidelines define what counts as a real download. Here's how IAB-compliant measurement works, why download numbers differ between hosts, and how to compare listener data accurately.
Lire l'article →Unique listeners count the individual people who play your podcast, not the number of downloads. Here's what unique listeners mean, how they're calculated, and why they matter more than download counts.
Lire l'article →You can see where your podcast listeners live in your host's geographic analytics, which map downloads to country and city. Here's how to find listener location data and how to use it.
Lire l'article →Jaron Burke and Lonnie Portis host Uptown Chats, WE ACT for Environmental Justice's community-rooted podcast bringing environmental justice to everyday New Yorkers, 70-plus episodes and counting.
Lire l'article →Calgary technologists Erik Christiansen and Kris Hans host Examining, a tech podcast that began as a lockdown lifeline for teachers and now dives deep on AI, privacy, and productivity.
Lire l'article →Castos transcripts now let you replace the generic Speaker A and Speaker B labels with real names in a couple of clicks, right inside the episode editor.
Lire l'article →Jeremiah Lee runs The Black Pondo Podcast, 42 long-form conversations with the artists, collectors, and craftspeople who define bonsai.
Lire l'article →We've been curious how Castos creators are actually using video. The conversation has been building for years, and Apple's HLS support has only made it louder. But is video something most podcasters are doing now, or is it still selective? Are people building separate video workflows, or is the came…
Lire l'article →The people behind great podcasts Great podcasts start with great people. The Castos Creator Spotlight is a twice-monthly series featuring creators in our community, exploring the stories, craft, and passion behind their shows. What Happens When a Makeup Blogger Gets Zapped Into Old Time Radio In a j…
Lire l'article →A video podcast is a podcast you can also watch. The audio distributes through your RSS feed to every podcast app, same as always. Video distributes separately to YouTube, Spotify Video, and Apple Podcasts through direct uploads, HLS in your RSS feed, or a dedicated video feed depending on your setu…
Lire l'article →The people behind great podcasts Great podcasts start with great people. The Castos Creator Spotlight is a twice-monthly series featuring creators in our community, exploring the stories, craft, and passion behind their shows. Brendon Orr spent about a year planning Podmasana Media before launching …
Lire l'article →The top podcasts on YouTube in 2026 like Joe Rogan, Kill Tony, Good Mythical Morning, and Diary of a CEO succeed because they treat YouTube as a video platform first and a podcast second. The patterns that separate them from everyone else come down to three things: Most podcasters who move to YouTub…
Lire l'article →Castos Campaigns adds dated pre- and post-roll audio to your podcast: upload clips once, run promos across your catalog, keep stats and masters intact.
Lire l'article →The people behind great podcasts Great podcasts start with great people. The Castos Creator Spotlight is a twice-monthly series featuring creators in our community, exploring the stories, craft, and passion behind their shows. Terri-Ann Richards has spent 22 years watching high performers succeed at…
Lire l'article →The people behind great podcasts The Castos Creator Spotlight celebrates the people behind great podcasts. Every two weeks, we feature creators in our community who are doing remarkable work, sharing their stories, their craft, and the passion that drives their shows. There is a particular kind of c…
Lire l'article →We’ve seen the successes and failures of hundreds of podcasters first-hand. Avoid the pitfalls and launch the right way with our 10-year veteran guide.
Lire l'article →YouTube viewers watched over 700 million hours of podcasts per month on their TV screens in a single month in 2025. That number has only grown since. And yet, NPR, one of the biggest podcast publishers on the planet, averages just 179 views per YouTube episode. Something doesn't add up. The gap betw…
Lire l'article →The people behind great podcasts The Castos Creator Spotlight celebrates the people behind great podcasts. Every two weeks, we feature creators in our community who are doing remarkable work, sharing their stories, their craft, and the passion that drives their shows. Journalist and consultant Mike …
Lire l'article →Celebrating the people behind great podcasts
Lire l'article →The people behind great podcasts Welcome to fourth edition of our Creator Spotlight series, where we highlight the people behind the podcasts and the thoughtful work they’re bringing into the world. Giving a Microphone to the People Behind the Statistics In an early episode of Sheboygan Stories: Unh…
Lire l'article →The people behind great podcasts Welcome to third edition of our Creator Spotlight series, where we highlight the people behind the podcasts and the thoughtful work they’re bringing into the world! Scott DeLuzio didn't start Drive On Podcast because he wanted to. He started it because he had to. Sco…
Lire l'article →The people behind great podcasts Welcome to second edition of our Creator Spotlight series, where we highlight the people behind the podcasts and the thoughtful work they’re bringing into the world! The Life of Letters Podcasts is a show for stationery lovers, pen pals, letter writers and anyone who…
Lire l'article →The people behind great podcasts This is the first edition of our Creator Spotlight series, where we highlight the people behind the podcasts and the thoughtful work they’re bringing into the world. First up is Janel and Anna from the Strange Birds and their podcast Flying the Coop! Some podcasts ar…
Lire l'article →Your microphone is the one piece of gear that can make or break your entire show. Seriously: people will put up with a lot, but muffled, echoey, or tinny audio? They’re gone in under a minute. No fancy editing trick in the world can save a bad recording. The good news? You don't need to ... Read mor…
Lire l'article →How to Screen Record on iPhone: Complete Guide for Podcast Creators Most podcasters focus exclusively on audio, but your iPhone's screen recording feature can be a secret weapon for growing your audience with video content. Here's the thing: podcast creators often struggle to create engaging video c…
Lire l'article →The podcast advertising market exceeded $4 billion in 2025, growing by nearly 33% year-over-year. And here's what most podcasters don't realize: you don't need millions of downloads to start earning from podcast ads. Traditional ad networks will tell you that you need 10,000 or even 20,000 downloads…
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