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📈 4,7 articles / mois — soit ~1 article tous les 6,4 jours · dernier le 23/09/2026 03:17
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Data ownership is easy to agree with: Almost every analytics team wants ownership and control over its data. The harder question is what that control looks like in everyday work. Ownership establishes who has rights over the data. The practical ... Read More The post Do you really control your analy…
Lire l'article →Web analytics helps teams decide what to fix, where to invest and which channels deserve more attention. But those decisions are only as strong as the data behind them. In Matomo’s Future of Web Analytics report, we surveyed web analytics ... Read More The post Is your analytics data decision-ready?…
Lire l'article →Google Analytics (GA) is the biggest player in the web analytics space. But dominance and reliability aren’t the same metric. Over the years, users have pointed out several major limitations in Google Analytics. Many of these are even more visible ... Read More The post Google Analytics limitations:…
Lire l'article →Wellington, New Zealand, 1 September 2026 – Matomo today announced the launch of its Reseller Partner Programme, an additional tier within its existing Implementation Partner ecosystem. The programme enables organisations worldwide to work with selected local partners for Matomo Cloud ... Read More …
Lire l'article →There was a time when website traffic came from a handful of well-understood channels: organic search, paid ads, social media, and direct visits. But over the past few years, that picture has changed. AI-powered platforms like Google’s AI Mode, ChatGPT, ... Read More The post How to check website tr…
Lire l'article →One morning, you open your analytics dashboard and see something every marketer hopes for: Traffic is up, not by a few percent, it has doubled overnight. For a moment, it feels like all your hard work has finally paid off. ... Read More The post Bot traffic, ghost spam and fake direct visits: how to…
Lire l'article →Google Analytics has been the industry default for years. But privacy-first browsers, consent requirements and a fundamental shift in how people discover websites through AI assistants are making it harder to trust GA’s reports. Here’s a look at the common ... Read More The post 6 common Google Anal…
Lire l'article →Data breaches expose personal data at a massive scale. In the second quarter of 2025 alone, nearly 94 million data records were leaked, impacting millions of individuals worldwide. As these risks grow, governments have introduced stricter data protection laws to ... Read More The post What is CNIL? …
Lire l'article →AI is now part of everyday life, from the recommendations you see in AI overviews to systems that detect fraud. As its use grows, so do concerns around transparency, fairness and how user data is handled. The European Union (EU) ... Read More The post EU AI Act: What it is and what it means for data…
Lire l'article →Taking an ethical approach to data collection and user privacy has never been more important. Cookie banners, data breach headlines and increasing regulation have made users more aware of how their data is collected and used. This is evident from ... Read More The post 10 ethical AI tools for buildi…
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